The Ethereal Summit was a global series of conferences focused on connecting leading companies and influencers shaping the future of blockchain. The flagship event of Consensys.
Ethereal Summit
New York 2019
Creative Direction
Brand Design
Event Design
Brand Evolution
I had the pleasure of once again working on ConsenSys’ flagship event – Ethereal Summit.
We have a big picture vision of taking Ethereal around the globe and I took this opportunity by focusing on and tightening up the brand identity - first by refreshing the logo lockup system.
As the blockchain ecosystem matures and entities solidify their roles in this road to adoption - a clean, holistic visual aesthetic is crucial for brand recognition and presence.
Here are some examples of loosely defined guidelines to further the evolution of the Ethereal brand - intended to stimulate, not stifle, creativity.
What some call the “SXSW of blockchain”, Ethereal brings futurists, entrepreneurs, investors, media icons, government officials, artists, musicians, and humanitarians for a day of storytelling and knowledge sharing.
Ethereal is the nexus between technology and the people who change the world.
Event Themes
Systems • Ethics • Futurism • Essentials • Arts
Panel Promo
Signage
