Chainlink Brand Evolution

In late 2023, I led the brand evolution process, alongside the in-house Chainlink design team (web + brand) in response to a maturing industry and a changing audience.

We started with a refreshed logo and extended the work across social assets, layout frameworks, and core visual standards, focusing on making the system more cohesive and easier to scale.

The visual language moved away from flat, vector-based illustration toward high-quality 3D renders, supported by a structured grid system and a more refined color palette, bringing greater consistency across digital touchpoints.

Throughout the process, the focus was on building a flexible, modular system with clear guidelines that internal teams and partners could use to quickly and confidently create new assets events and brand campaigns around the globe.